Tennessee Hills Distillery’s new Bristol location pays homage to the craft of distilling and the heritage of the region while creating a dynamic destination for visitors. Inspire partnered on the interiors to capture the heart of Tennessee Hills—where tradition meets innovation. The design incorporates authentic elements of the distilling process, including the creative use of barrels central to production, and highlights locally sourced materials that ground the space in its Appalachian roots. Guests can gather around both a tasting bar and a traditional bar, each designed to showcase the distillery’s craft while fostering a warm, social atmosphere. Custom merchandise displays highlight bottles and branded goods, blending functionality with an upscale Appalachian vibe. The result is a refined yet approachable environment that celebrates heritage while offering a memorable experience.